CBG Strategies, LLC · Birmingham, AL

Navigating the nexus of community, business, and government.

A boutique strategy firm at the intersection of the three forces that shape every meaningful outcome. We dissolve the space between you and the people you serve — using data, discipline, and relationships built to last.

Who we are

Architects of collaborative success.

CBG Strategies, LLC is not a traditional consultancy. We are the architects of a dynamic intersection — where community, business, and government converge to create outcomes none of them could achieve alone.

Our approach is rooted in a data-driven philosophy that seamlessly integrates quantitative and qualitative insights. We illuminate the patterns that drive strategic decision-making, and we translate those patterns into action that actually moves.

Our mission is to redefine relationships, break down barriers, and forge lasting connections between you and the people you serve.

Our methodology

Research. Refine. Reach.

Every engagement follows the same disciplined arc. Every step rooted in data. Every decision tailored to your context.

01 · Research

Delve deep.

Comprehensive quantitative and qualitative research that surfaces the insights others miss — community sentiment, market dynamics, stakeholder priorities.

02 · Refine

Sharpen the plan.

We translate findings into strategies that precisely align with your objectives. No buzzwords, no boilerplate — just a plan you can actually run.

03 · Reach

Drive the outcome.

We implement — strategic communications, direct engagement, media production, and the long tail of execution that turns strategy into results.

Where we work

Three sectors. One nexus.

Each sector has its own language, its own incentives, its own pace. We've spent careers in all three.

C

Community

Thriving communities are the bedrock of progress. We empower you to forge meaningful connections, turn stakeholders into advocates, and drive change from the grassroots up — through public relations, direct constituent engagement, mass media outreach, and collateral development.

B

Business

Businesses are the driving force behind innovation and prosperity. We craft strategies that help you connect with your target audience, harmonize operations with your strategic blueprint, and position your brand as a community-focused entity built for enduring success.

G

Government

We aid government entities and their instrumentalities in forging meaningful connections with the people they serve. Data-backed insights and community-driven methodology ensure decisions are well-informed and policies resonate with constituents' needs.

The CBG difference

Six things that set us apart.

01

Innovation at the core

We leverage the latest trends and cutting-edge tools to identify and reach the audiences who matter to your strategy.

02

Tailored approach

Custom solutions, not template work. Every strategy is designed exclusively around your situation — never one-size-fits-all.

03

Holistic expertise

Diverse professional backgrounds across the team — operators, organizers, strategists, communicators — so every angle of your goal gets considered.

04

Strategic customization

Bespoke strategies addressing your unique needs, challenges, and aspirations — not what worked for the last client.

05

Proven impact

A demonstrated track record of delivering tangible outcomes — from voter mobilization to public health adoption to school funding wins.

06

Collaboration as culture

Partnership over deliverables. Open communication, shared vision, and a working style that makes the engagement feel like one team.

Case studies in collaborative outcomes.

5 selected engagements
Government · 2020

Absent But Counted

Montgomery County Circuit Clerk — voter engagement during COVID-19

The pandemic disrupted traditional voter outreach and raised safety concerns about in-person voting. We deployed 120,000+ direct mail pieces, executed strategic digital ad placements, and produced an animated whiteboard explainer to educate voters on absentee procedures.

400%
Absentee voting surge (vs. state avg 278%)
284k
Digital impressions generated
Education · PAC

Amendment 382 — Education Equity

Progress PAC — school funding referendum

Montgomery County Public Schools faced chronic underfunding while a misinformation campaign falsely claimed the property tax referendum would double renters' costs. We countered with data-driven polling, targeted direct mail, educational video, and digital ad campaigns built around the truth.

62%
Voter approval secured
$33M
Annual funding for inner-city schools
Public Health · 2021

Protect Alabama Initiative

Alabama Department of Health — vaccine trust campaign

The campaign needed to build vaccine trust among minority communities facing historical medical distrust. We created culturally tailored content, distributed 1M+ mailers featuring local leaders, organized 50,000+ door canvasses, and built coalitions with nurses, faith groups, and student leaders.

33% → 67%
Minority vaccine adoption in 6 months
2.2M
Digital impressions delivered
Political · Mayoral 2017

Randall Woodfin for Mayor

Birmingham, AL — unseating a 40-year incumbent

An unknown newcomer challenged Mayor William Bell with limited resources and minimal citywide name recognition. We knocked 60,000+ doors, deployed a voter-ID tracking system, sent twelve direct mail rounds, and integrated paid media targeting low-propensity and first-time voters.

58.95%
Runoff victory over the incumbent
9,000
First-time municipal voters mobilized
Political · Congressional 2024

Shomari Figures for Congress

Alabama 2nd Congressional District — flipping red to blue

A newcomer with no prior elected experience entered a crowded primary polling at 9%, aiming to flip a historically red district. We conducted 97,000+ door knocks with 30,472 engagements, made 131,563 dials, distributed targeted mail, and secured endorsements from House leadership and President Obama.

9% → 61.1%
Primary at 9% → runoff at 61.1%
54.8%
General election victory — district flipped
Ready to navigate the intersection?

Let's build something that lasts.

Tell us about your community, your business, or the government work you're trying to move. We'll get back to you within one business day.

Office950 22nd Street N, Suite 777
Birmingham, AL 35203

Schedule a consultation